Newspaper Name

Newspaper names are important as they can display to the reader the ideology of the magazine, and it therefore important my newspaper communicates both current and local to my audience. In the survey there were no specific answers concerning names and therefore I could be possible my target audience does not make a choice based on names, however, it is important for the name to be both catchy and professional to ensure legitimacy and popularity of my newspaper. I made a mind map to best capture my range of ideas for names, taking existing newspapers into account when I considered them.

From these names I chose two names 'Wymondham Way' and 'Wymondham Times'. I felt it was important for the name of the town to feature in the name as it ensures it is clear it is a local newspaper, therefore it was just the second word I had to focus on. I liked 'way because it was not only alliteration and flowed nicely, but it also added a sense of individuality to Wymondham, as if their 'way' was unique, as well as this it also communicated everything going on in the 'way' of Wymondham. The second 'Times', also had many connotations, with 'times' implying it is up to day, modern, but also traditional as times is a well recognised name for a newspaper. With this in mind, I chose to go for (The) Wymondham Times as it immediately communicates newspaper, where as I feel the name Way would be more suited to a newsletter or local magazine.