Advertisement Initial Planning: Radio Advert and Billboard Advert

Radio Advert Initial Planning

Phrases

• Get with the times with Wymondham Times
• Go on, get the Wymondham Times
• You know what sucks about normal newspapers? Boring I know? Well not for any longer, with the Wymondham Times you can get the brilliant, local and simple news every week
• What do you think of when you hear newspaper? Boring! Complicated! Irrelevant! Well that’s because you've never read the Wymondham Times, new to your local area, only the best, simply explained and relevant to you news, right on your door step! Buy it today or miss out tomorrow!

Sound

• Upbeat
• Fast
• Pop Music
• Excited

Voice

• Boys and Girls
• Teenage voices
• Easy to listen to and understand

Length

• 25-35 seconds

Poster Phrase Ideas

Colour

• Keep it simple - only 2 or 3 colours
• In keeping with chose house style colours

Words

• Fresh
• New
• Exciting
• Your favourite new newspaper

Pictures

• Someone holding and enjoying the newspaper
• Some sort of graphic image
• Teenage stock characters

Other Essentials

• Personal Pronouns – Directly addressing and appealing to audience
• Good Graphics - Aesthetically Pleasing
• None Reads, They Scan – Make the information easily accessible to the eye
• Benefits – How will the audience benefit if they buy this product?
• Create a sense of desire – Would the audience be better off from getting the product
• More pictures than words – They get more attention
• Creatively organise words – bullet points and different sections break it up
• Logo, Name, Address or Website, Twitter