Having done research into newspapers, I have now begun to plan my own, beginning with my colour scheme. At first I considered many colours, but remembering my research and the results of my survey, I feel the key to my colour scheme is simplicity. I therefore came up with two combinations.
The first takes inspiration from newspapers such as the Sun, The Daily Express and the Mirror who use Red in their colour scheme, as well as it being a simple colour to incorporate. The second is from my more localised study of newspapers where I found many newspaper mastheads and logos were in fact not red, but blue, and as a common colour I felt it was something to consider. I then applied these colour schemes when considering what font to use for my masthead in particular. I considered many fonts for my newspaper, with the ones I don't use will probably be used for my poster or elsewhere in my newspaper. Below are some fonts I considered. As you can see, these are a range of both serif and sans-serif font, as I have seen newspapers with both as their masthead.
Although it is more sans serif font that is aimed at teenagers, I will have to take into account the conventions of newspaper mastheads which tend to be more based on serif font, due to the target audience of older people which newspapers tend to have, and perhaps choose a font which has a modern approach on serif font. I liked many of these fonts, with 'Title Wave' being my favourite for the possible headline and 'Elementary SF' for the text, something I will experiment with when I create my product. From these fonts and others, I experimented with creating mastheads, using my chosen name, to apply to my colour scheme and the ideology of my magazine.
These were the three fonts I picked out for my masthead. I liked them all for individual reasons, The first 'Impregnable' was unusual in comparison to the others and therefore it stood out, as it took the modern twist on traditional fonts I was looking for in my masthead. It is different to a lot of newspapers I have studied which is good in that it will stand out, however it makes me slightly anxious as it may not conform to what audiences expect. The second font 'Sanvito Pro Light' was more of a traditional font with slight alterations to the shape of the letters which I liked, I do however feel it is almost too soft to stand out. The third and final masthead font I considered was 'Cambria Math', which very much conforms to expectations of a newspaper masthead, which is good as it makes it recognisable to an audience, however, I also feel it is slightly boring in comparison to the other fonts.
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