To start planning the construction of my newspaper, I have drawn up a number of mock layouts for the front page. These also ensure I feature many of the conventions expected in newspaper, where the 'Name' is otherwise known as the 'masthead'. There are many similarities between the layouts but they differ in the amount of pictures and adverts.
The first one to the left I like because it fits a lot on to the front page through a clever layout, and more than one story on the front. However, unlike the typical conventions of a newspaper the headline is not at the top of the page but half-way down, with a sub-story at the bottom. This is an interesting layout to consider as if means more of the newspaper is studied and not just the headline, perhaps drawing the reader in more. The second layout to the right is less busy, and because of this it only features one main story. However, the 'more inside' feature is more prominent and this is important because there is more stories and therefore a larger audience influenced. In addition to this, there is also an advert featured above the masthead, this could be an interesting advertising technique for any adverts in my newspaper as my audience will look at it before they look at the masthead.
The next layout to the left is a similar layout to the first one in a mirrored way. I particularly like the use of pictures on the 'whats inside' on this one as it makes it slightly more aesthetically pleasing. In addition, it also has a strong focus on digital technologies, with space for the newspapers website and twitter in the top right hand corner, an important space in the newspaper. This will link, especially for my target audience, with a move towards more online news, therefore increasing my audience interest and demographic. The layout to the right is very different from the others. It features very little on the front cover and in that way it is good as it is very simplistic. However, it could also be considered that as it only features one story, it could detract some potential readers who may not be interested in the story on the cover but are in fact interested, without realising it, in the stories inside. This is especially prominent with my target audience who lead, most of the time, busy lives and want to glance at a newspaper to make a decision, not have to flick through it.
The next layout to the left is another possible set out of a front page, this time with more than one advert, as well as a small picture with a subheading at the bottom. I have also included the bar code in this design, something I did not consider in many of the others but adds a sense of professionalism to my newspaper. The layout on the right is extremely busy, something I am considering very strongly for my layout. It also, unlike the others, features a strap line, which is handy in providing more information about my newspaper, but perhaps may, if not carefully applied, may make my front page look cluttered. I like again, the pictures with the sub stories and I also like the placement of the advert as it does not interfere with much of the newspaper and therefore the audience in my survey who did not like adverts would not be too effected by it.
This is a likely final layout of my front page, taking into account all of the layouts considered so far. I have featured the modern technologies 'Twitter and Website' element, along with the strap line. However, I have chosen to only have one headline on the front page in order for it to not look too cluttered. In addition, this will have a short paragraph underneath, which then continues inside the rest of the newspaper. It will have a photograph with it, the main photograph for the front page which I hope to make relevant and eye catching. I thought it was important to therefore have a 'Whats Inside' section, which although it is not mentioned on the picture, will have small pictures. Finally, as I have seen with many local newspapers, an advert is always featured, I will feature one also, perhaps smaller than detailed on the layout, but related to my target audience.
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