Progression to Final Poster

I plan to edit this slightly by taking a photograph of someone reading my newspaper - something I have not been able to do until finalising my newspaper itself. 

Poster Drafts

Final Article

FRONT PAGE ARTICLE 1
A teenage volunteer has recently been praised by his local MP for completing over 100 hours of  volunteering.                            
Ben Armes, who is 18, wanted to raise  awareness  of  a need  for   more   teenagers  to volunteer in a campaign dubbed 'It's time to give back'. Ben started off   hoping to gain some volunteer experience but has since then  completed 100 hours of service volunteering in various local  places, including Windmill  House Care Home and Chapel Road  School. Ben said “It was an extremely rewarding experience, and  I    urge  all young  people  to  do  it  as  it's built my confidence up loads”.                                  
MP Anthony Edwards, who Ben met recently at the Town Hall to congratulate him added 'People have praised how much of a difference he has made in our community, but actually it's important to remember  that this experience also benefits young people and that's another  reason       young people and that's another reason to get involved'.  Ben has since set up his own website about his campaign  and is continuing to go into schools and talk about his experience to encourage other young people to support him.                        
                                                                                                                                   
   For more information visit his website: itstimetogiveback.org.uk

FRONT PAGE ARTICLE 2
Two teenagers have raised money for Cancer Research by running the ‘Shine’ marathon last weekend.

Abby Woollard and Eleanor Taylor, who are both 17 raised nearly £2000 worth of sponsorship between them after taking part in the event which took place in London on Saturday night.  It involved running through the night and 5000 other people people took part. They decided to run the non competative marathon after losing family members to the disease. Abby said ‘It was such a fun and worthwhile night and... continued on page 29


SECOND PAGE ARTICLE
A local festival which is held on the second Saturday of July every year  has been cancelled.     'Playfest' which has been taking  place for the last 4 years at Browick  Road Park is said to have been a huge success for both old and young, but now due to a decreased budget aswell as ineffective and lack of organisation is no longer being hosted this year.
Ed Pearce who performed with his band at the festival since it's beginning said 'This is such a disappointment. Not only was  it  good for the town  but it also gave us     a great platform  to     perform our music to a big crowd.'
Angela Hamilton who has been in charge of managing the festival for the first 4 years was not available for comment.

More Newspaper Photos

I took some photos for my main photo on the front page, of two models, one playing the stock character of the hero and the other of an MP, an authority figure. This can fit into Propp's Narrative Theory as there is a 'Hero' and a 'Helper'.
These are the best out of the photos I took, each has the MP with a slightly different expression on his face so I could see which looked best with my newspaper.

I chose this last one as my photograph as I felt it best portrayed my ideology. My teenage model is smiling and friendly, whereas my older model looks slightly more serious, keeping a sense that whilst older people are the authority, young people are the real important people in this picture.

To ensure the composition of the photo was with my models in the centre, I cropped the edges of the photo slightly. 











As I used a prop of an existing certificate, I then edited this to ensure it fitted in with the story if anyone were to look more closely at the photograph. 

As you can see here, the edited certificate. 




Finally, to ensure a sense of location, I imposed the words 'Town Hall' on the building behind my two characters, as I felt this was an appropriate place for this photograph to take place. 

FINAL PHOTO

Editor Photos

Here is a sample of the pictures I took for my small editor profile on my second page. I took some with a variety of expressions but felt the one I chose was most friendly and welcoming. I chose a white background and neutral top to make the photo look more professional, turning it black and white to fit with the colours on my second page.

Additional Research and Planning

To spice up my Research and Planning a bit, I created a video to show to the rest of my media class..
Having got feedback from showing this, I decided to do some extra notes.. 

Inverted Triangle Example

This is an example of the inverted triangle theory in practice in a local newspaper. This is a story about a woman knitting a scarf and as you can see I have divided it up into the sections outlined in the inverted triangle. 

More Conventions

Contents
The contents often depends on the type of newspaper, ie if it is tabloid it will contain more controversial and celebrity based news than broadsheets which will contain more intellectual arguments and politically based opinions. In local newspapers, this is obvious, the contents must be local. 

Register

The register defines the language and tone of how the newspaper talks to the audience. For my newspaper I will use casual but not slang, and informal language in order to address my slightly younger audience.

Layout
The layout of the newspaper portrays what news the newspaper believes is the most important. Hence, the most interesting story is usually given the most space on the page, with less important stories only being featured in a small area. 

Pictures

These tend to be of very few on a front page, usually with one main picture for the main or sub story and smaller pictures at the side. These pictures aren't usually 'posed' pictures but ones of something happening at an event. Whilst they are likely to include the stock character of the story, this is not essential and they may be of landscape or group pictures.

Other News Values

Positivity 

People often assume that stories in the news tend to be negative. However, stories which have a greater impact tend to be those which are negative as they tend to be out of the ordinary. This can however apply to positivity too, as often events can have a positive effect. Furthermore, news stories can be bad for some a good for others, such as a sports result or an election win. 

Radio Advert Script

SFX: Background sound, talking, cars, birds

Girl: Have you heard about that teenager who climbed a mountain for charity?

Boy: No? I don't read the news! 

Girl: Why not?

Boy: Well...

Voice over: What do YOU think of when you hear the word newspaper? Boring? Complicated? Irrelevant? Well that's because you've never read the WYMONDHAM TIMES. New and Relevant to you, Buy it today or miss out tommorrow! 

Hypothetical Newspaper Flat Plan

Second Page Layout, Letters and Article and Draft

As the second page of newspapers have varied greatly from my research undertaken, I have decided to make my second page a slight mix between all the ones I have seen and include an article, a letter section and an advert.

Firstly, in order to keep in with the conventions of a local newspaper, an advertisement or two is important to continue throughout the newspaper. I will make this relevant to my audience, also considering the results of my questionnaire. The sub-article, which whilst I only want to be a small part of my second page, is also important. This article will most likely be concerning a local event, as this is something relatively small to write about and therefore is practical, but also something which my audience expressed an interest in. Finally, the most important part of this page: the letter section. As a newspaper for teenagers, naturally quite opinionated people I felt it was important that they have somewhere to express these opinions, and therefore I have come up with the idea of having a weekly letter section where a different topic is asked every week and readers have the chance to write in and express their views, as the topic is chosen the previous week as outlined on my layout. For my letters I have actually asked real life teenagers, friends of mine, from across the UK to give me their opinion on 'Votes at 16', in order to ensure the views express are completely free-minded, as this is the section of the newspaper where the editors opinion is not the one that matters, it's the readers. 

LETTER RESPONSES

SUB-ARTICLE

In order to create my second page I also need to write up my sub article, on my chosen topic which is a local festival closing down. 


'NO-FEST FOR PLAYFEST'
A local festival which is held on the second Saturday of July every year has been cancelled. 'Playfest' which has been taking place for the last 4 years  at Browick Road Recreation Ground is said to have been a huge success amongst  both young and old residents, but now due to a decreased budget and an apparent lack of sustained management is no longer being hosted this year. Ed Jackson who performed with his band at the festival since it's beginning said 'This is such a huge disappointment. Not only was it good for the town but it also gave us a great platform to show our music to a big crowd.' Angela Hamilton who was in charge of managing the festival for the first 4 years has declined to comment.  


I also already have a photograph I can use for this article from when I attended a festival with the same name, which makes it look convincing and realistic. 

ADVERTISEMENT

Finally, the advert needs to be created for the second page. For this I looked back at the questionnaire responses, and decided to use the advert topic 'leisure activities' and make an advertisement for a Theatre Show. 

1st March-8th March

'What I Did At School Today' By John Mee

Wymondham Young Players

Directed by Chris Hemming

I want my advert to be based around the examples to the left, which look good, but are simple and include all the same relevant information. 
When creating my second page I also ensured it was the same size as my front page by keeping the same canvas measurements above.


I created the advert and have shown to the right how it progressed from text on a blank canvas into the final product. Although it is not as graphic as the two examples, it still portrays the same information in an aesthetically pleasing way.

DRAFT SECOND PAGE

After combining together all of my planning and the materials created above, I created what I consider to be the first draft, of my second page, and have included it here. I am aware there are a few spacing and touching up changes I need to make. I then spoke to my teacher to ask for improvements, and he said that I shouldn't make 'letters' the main subject of the page but instead include a smaller section for letters and a large editorial. I have taken his comments on board and have adjusted the layout on my page in order to fit more into the conventions of a typical second page of a newspaper. Having made the letter section smaller, it now looks like the picture above, having yet to add the editorial, which will be on the same topic as the letters

The Editorial
"I was inspired by recent debates in Parliament to talk about this weeks topic: votes for 16 and 17 year olds. Naturally we live in a progressive society, having in history moved from votes for men with property, to votes for women over 30, to votes to all over the age of 18. Now, there are a gathering of people who want this change to 16. You can see of course the reasoning behind it, 16 year olds are effected by the government in charge so why shouldn't they have a say? By the time you are 16 you're old enough to leave mainstream education so there's no reason why you shouldn't be educated enough to vote. But that's the problem, there is little political teaching in the curriculum, which brings forward the argument, how would a 16 year old know who to vote for? For the well educated and conscientious 16 year old's this would be an easy decision - who evers policy they agreed with the most, but for those who perhaps do not take this interest, this would be a vote wasted, one instead influenced by an outside person or just taken on a whim because, well frankly they have no idea. I say this about 16 year olds, but as an 18 year old, I think in my own life there has been little political knowledge given to me, everything I know about politics I have found out myself. This is where I think there should be change made; rather than give 16 and 17 year olds the vote in order to have a more accurate representation, why not improve political education in secondary schools, ensuring that when they do turn 18, they are well informed enough to vote exactly for who they want to because honestly, what's the point in giving the vote younger when there's 18 year olds not even voting. Let's see what the readers think..."

Photographs for Front Cover

I have taken my first photographs for my front page for a small article..

The photograph to the left is probably my best photograph of the day, however, I am thinking of redoing the photoshoot, as the weather was quite bad on the day I did it, (unavoidable unfortunately) and therefore the lighting is not the best. However if I do not get chance to do this then instead I will use this picture as a smaller article photograph as I do like the quality of it and I feel that if edited it can be used to it's full potential. 

Organisation of Props, Actors etc

In order to produce the best looking and professional products possible, it is important that I ensure I have  arranged people to feature in my products, whether it be photographs, interviews or voices. With these people I need to make sure I am organised in terms of time, props and costumes. I will be using my own camera to take the photographs for the advert and newspaper, my own laptop software of 'Audacity' to create the radio advert, and my own software of 'Adobe Photoshop Elements' to create my actual products, making it unnecessary to liaise with anyone else for equipment.   

Newspaper Front Cover

Photograph One (Prize winners article)

• Actors: One Male, One Female
• Costume: Jeans and a Plain Top (Casual)
• Prop: None, as they will be jumping in the air
• Setting: Outside, Grass
• Equipment: Camera 

Photograph Two (Youth Volunteer article) 

• Actors: Two Male
• Costume: Smart Suit
• Prop: Certificate
• Setting: In front of a building
• Equipment: Camera

Photograph Three (Marathon Article)

• Actors: Two Female
• Costume: Shine T-Shirt
• Prop: Medal
• Setting: Plain Background - Sky
• Equipment: Camera

I already have the photograph for this article which I took of two of my friends at the event. 

Newspaper Second Page

Photograph Three: (Editor)

• Actors: One Female
• Costume: Smart Casual
• Prop: None
• Setting: Plain Background
• Equipment: Camera

Newpaper Radio Advert

• Actors: One Male, One Female
• Costume: Not Relevant
• Prop: None
• Setting: My House
• Equipment: Microphones and Audacity

Billboard Advert

• Actors, Costume, Prop and Setting not needed (Digital)
• Equipment: Adobe Photoshop Elements

TOTAL 

MALE ACTORS: 3

FEMALE ACTORS: 3

Now I have planned who I need, I can start to contact people to get permission to use them in my photographs/advert. I have written a general letter which I will then adapt the parts in coloured brackets according to who I send it to.

Dear (Name)

For my Year 13 A2 Media Coursework, I am required to produce 3 products, including (a newspaper/radio advert) and as I need to produce these independently with (photographs/voice actors) of my own, I am writing to ask if you would be able to help me with this. I will only require you for approximately (1 hour/2 hours) on (DATE) at (TIME) at my (house/outside in my garden). You will need to bring (just your voice/formal clothes/jeans and a t-shirt to wear).

I hope you can make it.

Thank you

Chloe.

Advertisement Initial Planning: Radio Advert and Billboard Advert

Radio Advert Initial Planning

Phrases

• Get with the times with Wymondham Times
• Go on, get the Wymondham Times
• You know what sucks about normal newspapers? Boring I know? Well not for any longer, with the Wymondham Times you can get the brilliant, local and simple news every week
• What do you think of when you hear newspaper? Boring! Complicated! Irrelevant! Well that’s because you've never read the Wymondham Times, new to your local area, only the best, simply explained and relevant to you news, right on your door step! Buy it today or miss out tomorrow!

Sound

• Upbeat
• Fast
• Pop Music
• Excited

Voice

• Boys and Girls
• Teenage voices
• Easy to listen to and understand

Length

• 25-35 seconds

Poster Phrase Ideas

Colour

• Keep it simple - only 2 or 3 colours
• In keeping with chose house style colours

Words

• Fresh
• New
• Exciting
• Your favourite new newspaper

Pictures

• Someone holding and enjoying the newspaper
• Some sort of graphic image
• Teenage stock characters

Other Essentials

• Personal Pronouns – Directly addressing and appealing to audience
• Good Graphics - Aesthetically Pleasing
• None Reads, They Scan – Make the information easily accessible to the eye
• Benefits – How will the audience benefit if they buy this product?
• Create a sense of desire – Would the audience be better off from getting the product
• More pictures than words – They get more attention
• Creatively organise words – bullet points and different sections break it up
• Logo, Name, Address or Website, Twitter

Article Ideas

Here are just some of my initial article ideas, they are all topics relevant to young people that can be related to local issues. They are all recent events that have on-going news every day and can therefore be linked to News Values 'worthiness'. They are all self-explanatory stories also and can therefore be explained simply to my audience.

When writing my article, I will ensure I undertake the Inverted Triangle narrative I previously talked about, starting off with who, what, where, when and why before moving on to the smaller details, also bearing in mind that newspaper articles never have a conclusion. 

Layout

To start planning the construction of my newspaper, I have drawn up a number of mock layouts for the front page. These also ensure I feature many of the conventions expected in newspaper, where the 'Name' is otherwise known as the 'masthead'. There are many similarities between the layouts but they differ in the amount of pictures and adverts. 

The first one to the left I like because it fits a lot on to the front page through a clever layout, and more than one story on the front. However, unlike the typical conventions of a newspaper the headline is not at the top of the page but half-way down, with a sub-story at the bottom. This is an interesting layout to consider as if means more of the newspaper is studied and not just the headline, perhaps drawing the reader in more. The second layout to the right is less busy, and because of this it only features one main story. However, the 'more inside' feature is more prominent and this is important because there is more stories and therefore a larger audience influenced. In addition to this, there is also an advert featured above the masthead, this could be an interesting advertising technique for any adverts in my newspaper as my audience will look at it before they look at the masthead.   

The next layout to the left is a similar layout to the first one in a mirrored way. I particularly like the use of pictures on the 'whats inside' on this one as it makes it slightly more aesthetically pleasing. In addition, it also has a strong focus on digital technologies, with space for the newspapers website and twitter in the top right hand corner, an important space in the newspaper. This will link, especially for my target audience, with a move towards more online news, therefore increasing my audience interest and demographic. The layout to the right is very different from the others. It features very little on the front cover and in that way it is good as it is very simplistic. However, it could also be considered that as it only features one story, it could detract some potential readers who may not be interested in the story on the cover but are in fact interested, without realising it, in the stories inside. This is especially prominent with my target audience who lead, most of the time, busy lives and want to glance at a newspaper to make a decision, not have to flick through it.

The next layout to the left is another possible set out of a front page, this time with more than one advert, as well as a small picture with a subheading at the bottom. I have also included the bar code in this design, something I did not consider in many of the others but adds a sense of professionalism to my newspaper. The layout on the right is extremely busy, something I am considering very strongly for my layout. It also, unlike the others, features a strap line, which is handy in providing more information about my newspaper, but perhaps may, if not carefully applied, may make my front page look cluttered. I like again, the pictures with the sub stories and I also like the placement of the advert as it does not interfere with much of the newspaper and therefore the audience in my survey who did not like adverts would not be too effected by it. 

This is a likely final layout of my front page, taking into account all of the layouts considered so far. I have featured the modern technologies 'Twitter and Website' element, along with the strap line. However, I have chosen to only have one headline on the front page in order for it to not look too cluttered. In addition, this will have a short paragraph underneath, which then continues inside the rest of the newspaper. It will have a photograph with it, the main photograph for the front page which I hope to make relevant and eye catching. I thought it was important to therefore have a 'Whats Inside' section, which although it is not mentioned on the picture, will have small pictures. Finally, as I have seen with many local newspapers, an advert is always featured, I will feature one also, perhaps smaller than detailed on the layout, but related to my target audience. 

Colour Scheme, Font and Masthead

Having done research into newspapers, I have now begun to plan my own, beginning with my colour scheme. At first I considered many colours, but remembering my research and the results of my survey, I feel the key to my colour scheme is simplicity. I therefore came up with two combinations.
The first takes inspiration from newspapers such as the Sun, The Daily Express and the Mirror who use Red in their colour scheme, as well as it being a simple colour to incorporate. The second is from my more localised study of newspapers where I found many newspaper mastheads and logos were in fact not red, but blue, and as a common colour I felt it was something to consider. I then applied these colour schemes when considering what font to use for my masthead in particular. I considered many fonts for my newspaper, with the ones I don't use will probably be used for my poster or elsewhere in my newspaper. Below are some fonts I considered. As you can see, these are a range of both serif and sans-serif font, as I have seen newspapers with both as their masthead. 

Although it is more sans serif font that is aimed at teenagers, I will have to take into account the conventions of newspaper mastheads which tend to be more based on serif font, due to the target audience of older people which newspapers tend to have, and perhaps choose a font which has a modern approach on serif font. I liked many of these fonts, with 'Title Wave' being my favourite for the possible headline and 'Elementary SF' for the text, something I will experiment with when I create my product. From these fonts and others, I experimented with creating mastheads, using my chosen name, to apply to my colour scheme and the ideology of my magazine. 

These were the three fonts I picked out for my masthead. I liked them all for individual reasons, The first 'Impregnable' was unusual in comparison to the others and therefore it stood out, as it took the modern twist on traditional fonts I was looking for in my masthead. It is different to a lot of newspapers I have studied which is good in that it will stand out, however it makes me slightly anxious as it may not conform to what audiences expect. The second font 'Sanvito Pro Light' was more of a traditional font with slight alterations to the shape of the letters which I liked, I do however feel it is almost too soft to stand out. The third and final masthead font I considered was 'Cambria Math', which very much conforms to expectations of a newspaper masthead, which is good as it makes it recognisable to an audience, however, I also feel it is slightly boring in comparison to the other fonts. 

Newspaper Name

Newspaper names are important as they can display to the reader the ideology of the magazine, and it therefore important my newspaper communicates both current and local to my audience. In the survey there were no specific answers concerning names and therefore I could be possible my target audience does not make a choice based on names, however, it is important for the name to be both catchy and professional to ensure legitimacy and popularity of my newspaper. I made a mind map to best capture my range of ideas for names, taking existing newspapers into account when I considered them.

From these names I chose two names 'Wymondham Way' and 'Wymondham Times'. I felt it was important for the name of the town to feature in the name as it ensures it is clear it is a local newspaper, therefore it was just the second word I had to focus on. I liked 'way because it was not only alliteration and flowed nicely, but it also added a sense of individuality to Wymondham, as if their 'way' was unique, as well as this it also communicated everything going on in the 'way' of Wymondham. The second 'Times', also had many connotations, with 'times' implying it is up to day, modern, but also traditional as times is a well recognised name for a newspaper. With this in mind, I chose to go for (The) Wymondham Times as it immediately communicates newspaper, where as I feel the name Way would be more suited to a newsletter or local magazine. 

News Values

Following my survey, the responses about what attracted people to a story prompted me to do some research into ‘News Values’.

News Values determine how much coverage a story is given by a newspaper, or in other words, how worthy it is of having coverage. For my newspaper, I will therefore have to consider how relevant  it is to my audience of young people, and how  relevant it is to my local area.

According to my research, There is a number of criteria to consider in News Values, which I then related to my own newspaper.

• Frequency: Newspapers are often published late at night ready for the next day, and therefore it is important that evens both fit well with this schedule and are sudden and recent, i.e.: have not been covered in the previous day's issue. On going and long term/events and issues are therefore going to receive less coverage unless there is a sudden change.
• My newspaper: Because of this, my main article is likely to be something that has happened the previous day and not something that is an on-going issue, as this will bore people especially if it is something they have already heard about.
• Example: A headline in the EDP: 'Ambulance service needs up to £30m every year to get additional resources to reach targets' later goes on to say 'revealed today'. This is an example of how although this may have been a long term problem, it was only covered because something new and valuable happened. 

• Negativity and Conflict: 'Bad' news is often more dramatic and more controversial than 'good' news. It is more of a talking point and is therefore considered more newsworthy in news values.
• My newspaper: Many of the respondents in my survey commented on being attracted to controversial news, which relates to this idea of negative news as this often is. It is therefore something that I will focus on. However, my ideology is not to create a negative perspective on young people and teenagers and therefore this will be something I will carefully consider when deciding what articles to feature.
• Example: On the Wymondham and Attleborough Mercury website on the 27th November, headlines include phrases such as 'Driver suffers' 'Residents' fears' 'Police appeal'. Much of the coverage was negative but there were also many positive aspects, which I therefore believe in local news there tends to be more positivity. 

• Unambiguity: This concentrates on making the event of the story clear to the audience, without having a complex background to understand before, as well as story that has a clear interpretation.
• My newspaper: This is relevant to my newspaper as a common problem, as many of my respondents pointed out, with newspapers for teenagers is that it is too 'boring' and 'complicated' and therefore by featuring unambiguous stories, it will be clear to my audience and not complex to read quickly and concisely.
• Example:There was an article in the Norwich Evening News about 'Movember' and in order to ensure the readers knew what this event was they summed it up: 'where people grow facial hair during the month of November to raise funds' meaning that those who were previously unaware now knew clearly what was being talked about.  

• Personalisation: Readers can relate better to news stories where there is individuals involved as opposed to stories with no human 'interest' in them. 
• My newspaper: Someone in my survey pointed out not reading stories that had any relation to them, and therefore I feel it is important to feature my target audiences ages in the stories I used in order to personalise my story as best as possible to my audience.
• Example: There is an example of this on the 'MailOnline' website where all animal stories tend to be featured at the bottom of the page as they tend to have the least interest in them.

• Meaningfulness: This relates to personalisation in that the audience has to identify with the topic and share a similar life with the people involved. 
• My newspaper: This further emphasises the use of teenagers in my newspaper to help my audience relate.
• Example: 'North Norfolk District Council call to save Coasthopper bus service from cuts' - this is clearly aimed at the people who use the service who can therefore relate to the problems they are going through and know that something is being done about it. 

• Predictability: If an event is already known to be happening it is likely to be covered.
• My newspaper: I could relate this to my newspaper in that I could include both a mix of recent shocking events along with predictable events in order to make it as realistic as possible. 
• Example: The coverage of Wymondham's Lemon Day in one of my previous research newspapers, clearly there was an awareness of this happening before and this is why they covered it as one of the front page stories as well as a recent unpredictable event. 

• Proximity: This is  is important as it concerns how close an event is to the audience as to how valuable it is worth publishing.
• My newspaper: This is particularly important for my newspaper as it is local, and therefore the news the news must be relevant to the local area. If it is not ‘local’ news, but regional, national, and international, I will ensure it is related back to my local area whether through people or events. 
• Example: In the Eastern Daily Press’ coverage of the Philippines storm, they covered the entire international story but also had a section in which a local woman, from the Philippines, talked about how it had affected her family, not only adding human value but giving it a closer proximity.

Results of Audience Research Survey and Effect on My Work

In total I received 65 responses, with 28 male and 36 female, one 'prefer not to say' and one person who chose to skip that question.  I tried to avoid this bias of slightly more female participants by asking more males to take part, but obviously as a female myself I am going to get more females to participate as they will feel encouraged to. 

The age of the participants generally reflected my target audience with 92% of people being between the ages of 13-25, which is helpful in terms of showing me what my target audience are looking for. The other 8% outside this category help to provide a more rounded view of expectations of newspapers and also give me an idea of what an older audience might expect that a younger audience are not interested in.

The responses to this question were extremely mixed, with a shocking 6 people who never read newspapers, but I was actually quite surprised at the results, as generally the conception is that my age group do not read newspapers, however, 68% of respondents read newspapers once a fortnight or more, an encouraging number in terms of attracting my target audience. This question also made me consider how much of a regular newspaper I would create and I think I am going to go with weekly because I feel daily would not attract a regular audience, where as people are more likely to have time to read a weekly newspaper. 

 

This next question 'What makes you choose the newspaper' had an extreme amount of lengthy answers as it was a qualitative question where I asked participants to comment. I therefore put the data into a table to make it easier to analyse. I also added the age and gender of each respondent to add some perspective to their answer. One thing I picked up on was content, it was clearly very important to many people and it is therefore I ensure my content is up to date, relevant, and interesting to my target audience. They also talked a bit about price, therefore there is a suggestion that the cheaper the newspaper the more likely they are to buy it, and as most rely on parents for money or are on a student budget it is important I make my newspaper as cheap as possible in order to attract the audience. This will however unfortunately mean an increase in adverts. There was also a focus on politics, and therefore in order to attract the widest audience it is practical to make my newspaper impartial in order to attract both those with strong political views, and also those who are undecided. 

The next question also had a range of mixed responses. Unsurprisingly, the most common answer was local news, which I agree is key in local newspapers and therefore something I will undoubtedly include. There was also a clear focus on the importance of some regional/national and international news, which I will take from the ideas learnt from the Eastern Daily Press, of including international news yet making it relevant and apply it to my own newspaper where/if possible. The lowest scoring areas were weather and health, and therefore it will be unlikely I will make these a poignant part in the newspaper, especially with these being more relevant to national news as opposed to local news. In addition, I will consider politics which I didn't consider before, however again if it is relevant to the local area, as I picked out on an important part in the previous question where someone said they don't read local news because it isn't 'relevant to them' and I therefore want to make sure, using the results of this survey, that everything in my newspaper is relevant in some way to my target audience.

This response was not as mixed and generally I had answers I expected. Black was the most prominent answer, with a few of the 'other' responses asking for 'black and white'. From my research it is clear that black and white is key for the main body of the newspaper, however for the masthead, blue and red tend to be more prominent colours, supported by the results in the survey, as where they do not reply black/white, the response seems to be blue or red, giving me a clear idea on what my audience expect. 

This next question was a controversial one, with many people stating they did not 'like' adverts. Of course no one loves adverts, but as shown in my research, they are essential in a local newspaper and therefore I will pay great attention to the actual responses in this question. Most popular was 'money off vouchers', which I feel given my target audience are generally on a low income, is important as is likely to be an advert featured on the front cover. Events was next, but as this is surely going to be a larger advert in order to include all the details, this would be featured more likely on the inside of the paper. Clothing, Food and Leisure Activities were all of equal importance and therefore will be equally distributed throughout the newspaper in order to fully attract my audience throughout. A respondent made the point of 'Jobs' however, I feel that this would not be appropriate unless on a specific 'job' page as these don't seem to be prominent in normal adverts. 

This is similar to the question which asks what makes my audience choose the paper they do, and the same sort of answers come up, that the headline and therefore the newspaper needs to be relevant to my audience or 'on a topic which interests' them, therefore being important to include topics relevant to teenagers in the local area. In addition, the shocking option was quite popular, meaning that my headline not only has to be relevant, but if possible it also has to be something my target audience was perhaps not already aware of, something I will try to accommodate. The aesthetics of the headline were less important to my audience than the content and therefore I will concentrate more on what my headline is saying as opposed to how it looks. 

 

Whilst upon first view, this response seems varied, there is a clear outcome; 2 or perhaps 3, pictures on the front page, with 1 for the main story and 1/2 for sub stories. I very much agree with this, at will look busy but not clustered, and attractive but not unprofessional. I found the responses that said 'no pictures' to be interesting, but I feel this may put of my young audience who would like information to be accessed quickly and immediately gain an idea of the story. I also feel it is important, from this, to make my pictures as eye catching as possible and therefore people will not think they are a waste of space but in fact add to the story. This question was one of the most helpful in the design of my newspaper.  

This last question is relevant in many ways, to not only how I actually choose to price my newspaper, but also affects the content. Such as, if it is cheaper there are likely to be more adverts, and perhaps, a shorter newspaper and less stories, much to what is common in a local newspaper. It is quite difficult to stem an idea of the overall majority because there was such a large range of responses for this question, depending on what people considered local. 57.81% of people did response 55p or below, and as a majority, it is likely that my final total will be under this number, and perhaps even free.